Course Code: OM801

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day Google AdWords Campaign workshop, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Course Overview

This one-day workshop will teach participants how to:

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write their own ads or enlist help

Course Outline

Understanding AdWords Lingo

To begin, participants will learn some key terms, including AdWords, search engine optimization, clickthroughs, impressions, and pay per click (PPC) ads. Participants will also review their pre-assignment.

Creating an AdWords Strategy

This session will show participants how to make the most of their PPC budget. First, planning steps will be discussed. Then, participants will learn about choosing keywords for their PPC campaign, including long tail vs. short tail strategies. Ad groups will also be covered.

Creating a PPC Campaign

Next, participants will learn about PPC budgeting. They will also learn what the Google quality score is, how to view it, and how to improve it.

Designing Your Ads

In this session, participants will learn why ad copy is so important in a PPC campaign. They will learn how to choose appropriate language, use persuasive techniques, and structure an ad. They will also learn about some pitfalls to avoid.

Looking at Success

The final session of the course covers reviewing and revising ad campaigns. First, key metrics (including conversion and clickthrough rate) are discussed. Then, some ways to increase success (such as split tests and the Google Display Network) are covered. Finally, participants will learn about keeping up to date with changes and continuing their learning.

Workshop Wrap-Up

E-Learning

Why Choose E-Learning?

With busy home lives and work schedules it can be difficult to take the time to attend a Live seminar or workshop. E-Learning is an ideal solution!

Our web-based training offers the same quality content as our in-class courses, while allowing you to complete the lessons at your own pace and convenience, all from the comfort of your own home, office or even while you are on the road!

Purchase online course