Course Code: BM607
Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day Marketing for Small Businesses workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
This two-day Marketing for Small Businesses workshop will help you teach participants:
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of your small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Marketing for Small Businesses
The first session of the course will define marketing in the context of small businesses. Participants will also review their pre-assignment.
Elements of a Successful Marketing Message
This session will look at the four elements of a strong message: the USP, relationship building, influence and persuasion, and testing.
The Marketing Cycle in Small Business
The afternoon of the first day will be spent exploring the marketing cycle in the context of small businesses.
To begin Day Two, we will offer some ideas for marketing strategies for small businesses. We will also talk about getting the most bang for your buck and working with a small budget.
Implementing Your Plan
In this session, participants will learn how to implement, evaluate, review, and revise their marketing plan. Marketing budgets will also be discussed in depth.
Internet Marketing Basics
Why Choose E-Learning?
With busy home lives and work schedules it can be difficult to take the time to attend a Live seminar or workshop. E-Learning is an ideal solution!
Our web-based training offers the same quality content as our in-class courses, while allowing you to complete the lessons at your own pace and convenience, all from the comfort of your own home, office or even while you are on the road!