Course Code: ST702

Prospecting is one of the keys to your sales success. Keeping your pipeline full ensures that you will continue to attract new business, and so your success today is a result of the prospecting you did six months ago.

In this Prospecting for Leads Like a Pro workshop, participants will become skilled at prospecting and learn the 80/20 rule. They will learn to target and how to target them, and commit to do some prospecting every day through warming up cold calls, following up on leads, or networking. Participants will also build their personal prospecting plan and learn how to ensure their future by planting seeds daily.

Course Overview

At the end of this one-day workshop, participants will:

  • Understand the importance of expanding their client base through effective prospecting.
  • Learn how to use a prospecting system to make them more successful.
  • Be able to identify target markets and target companies with the 80/20 rule in mind.
  • Know how to develop and practice networking skills at every opportunity.
  • Know how to develop, refine, and execute the art of cold calling.

Course Outline

Pre-Assignment Review

To start the day, participants will review their pre-assignment quiz.

Targeting Your Market

Next, participants will learn eight ways to target their market. Then, they will fill out a worksheet for their target market.

The Prospect Dashboard

This session will show participants what a prospect dashboard is and how to use it. Participants will also have an opportunity to create a draft prospect board.

Setting Goals

During this session, participants will learn how to set goals with SPIRIT to make their dreams a reality.

Why is Prospecting Important?

Next, participants will look at some myths behind prospecting and what characteristics will ultimately determine their success.

Networking

During this session, participants will learn all about networking, a key component of prospecting.

Public Speaking

Good speaking skills can give sales people a real advantage. This session will give participants some ways to build their confidence and send out the right message when speaking in public.

Trade Shows

Next, participants will explore what to do before, during, and after trade shows to ensure success.

Regaining Lost Accounts

This session will explore an easy way to increase business: regaining inactive or lost clients.

Warming Up Cold Calls

During this session, participants will learn how to make the most of another essential prospecting tool: cold calls.

The 80/20 Rule

Next, participants will learn how Pareto’s 80/20 rule applies to sales and prospecting.

It’s Not Just a Numbers Game

This session will look at the 3 R’s of successful prospecting.

Going Above and Beyond

To wrap up, we will give participants 21 ideas for a successful career in sales and ten questions they can ask themselves about each prospect.

Workshop Wrap-Up

E-Learning

Why Choose E-Learning?

With busy home lives and work schedules it can be difficult to take the time to attend a Live seminar or workshop. E-Learning is an ideal solution!

Our web-based training offers the same quality content as our in-class courses, while allowing you to complete the lessons at your own pace and convenience, all from the comfort of your own home, office or even while you are on the road!

Purchase online course