Course Code: ST704

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence.

This one-day Selling Smarter workshop will help you teach participants how to be one of those smart sales professionals.

Course Overview

Specific learning objectives include:

  • Explain and apply concepts of customer focused selling.
  • Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
  • Apply success techniques to get the most out of your work.
  • Understand productivity techniques to maximize your use of time.
  • Identify ways to find new clients and network effectively.

Course Outline

Selling Skills

To begin, participants will explore consultative selling and the efforts-result matrix. Participants will also discuss how to build trust and credibility with their clients.

The Sales Cycle

During this session, participants will look at the steps of the basic sales cycle: initiate, build, manage, and optimize.

Framing Success

In this session, participants will learn about the power of the mind and how to use that to build a professional, confident image.

Setting Goals with SPIRIT!

Next, participants will use the SPIRIT acronym to create positive, achievable goals.

The Path to Efficiency

During this session, participants will share their time management tips, and we will offer some ways of maximizing your time.

Customer Service

This session will look at the four needs of customers and how we can use them to sell smarter.

Selling More

Next, participants will explore the three types of selling. Participants will also discuss the importance of perceived value.

Ten Major Mistakes

This session will look at the ten biggest mistakes salespeople make. Participants will then brainstorm ways to avoid or rectify these mistakes.

Finding New Clients

During this session, participants will discuss how to find new clients and how to network.

Selling Price

To wrap up the day, participants will look at the advantages and disadvantages of selling price.

Workshop Wrap-Up

E-Learning

Why Choose E-Learning?

With busy home lives and work schedules it can be difficult to take the time to attend a Live seminar or workshop. E-Learning is an ideal solution!

Our web-based training offers the same quality content as our in-class courses, while allowing you to complete the lessons at your own pace and convenience, all from the comfort of your own home, office or even while you are on the road!

Purchase online course