5 reasons leadership training should be for all employees
Regardless of the myth that "leaders are born and not created,"Â skills can be taught and improved through leadership training. Developi...
Interactive training sessions led by experienced facilitators.
What is In-Person, Instructor-Led Training?
Our in-person training is delivered by a live facilitator who works directly with your team at your location. It’s our most popular format because it allows for real-time interaction, hands-on learning, and direct support.
Every session is tailored to your team’s specific goals, industry, and challenges—no generic, one-size-fits-all programs. Whether it’s a single session or a full training series, we design the experience to be relevant, practical, and fully aligned with your needs.
What is Live Webinar Training?
Live webinars are facilitator-led training sessions delivered online in real time. They’re ideal for teams working in different locations or with busy schedules.
This format offers shorter, more frequent sessions that are easy to coordinate—making it a convenient option for organizations with remote or distributed teams.
What is Virtual Classroom Training?
Virtual Classroom training is live, instructor-led training delivered online. It offers the same interactive experience as in-person sessions, with real-time discussions, group activities, and instructor feedback.
It’s a flexible option for organizations that want to reduce travel, save costs, or better fit training into busy schedules.
What is a Lunch & Learn Session?
Lunch & Learn sessions are short, facilitator-led training sessions delivered in person or online—typically during the lunch hour. They focus on specific topics or skills and offer a quick, engaging way to learn without a full-day commitment.
These sessions can be offered as one-time events or as part of a series, making them a great option for ongoing, bite-sized learning.
Online Learning
Enjoy our self-paced option and learn from anywhere!
$279.00
Public Relations Boot Camp
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
What Will Be Covered
LEARNING OBJECTIVES
Learning Objectives
This two-day workshop will help teach participants how to:
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
A Deeper Look
COURSE OUTLINE
A breakdown of each session included in this course.
Public Relations
In this session, participants will explore what public relations is all about and why it is important.
Building Your PR Plan
This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.
Structuring Messages
This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.
Establishing Media Guidelines
Next, participants will learn what media guidelines are all about and how to choose a spokesperson.
Managing the Media
In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.
The Press Release
This session is all about writing a press release that gets your company noticed in the right way.
PR and the Crisis
Next, participants will learn about a slightly different aspect of public relations: managing a crisis.
Social Media and Public Relations
The final session of this course will explore the role of social media in public relations.
