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    Public Relations Boot Camp

    SKU: 1221294 Categories: , Tags: ,

    The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

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    Online Learning
    Online Learning
    Live Training
    Workshops & Webinars

    Learning Objectives

    This two-day workshop will help teach participants how to:

    • Apply the different purposes to strategic vs. tactical PR
    • Design a PR strategy
    • Develop strong relationships with reporters and journalists
    • Take their communication skills to a higher level

    COURSE OUTLINE (click for details)

    Public Relations

    In this session, participants will explore what public relations is all about and why it is important.

    Building Your PR Plan

    This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.

    Structuring Messages

    This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.

    Establishing Media Guidelines

    Next, participants will learn what media guidelines are all about and how to choose a spokesperson.

    Managing the Media

    In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.

    The Press Release

    This session is all about writing a press release that gets your company noticed in the right way.

    PR and the Crisis

    Next, participants will learn about a slightly different aspect of public relations: managing a crisis.

    Social Media and Public Relations

    The final session of this course will explore the role of social media in public relations.

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    The Mainstream Advantage
    Your Satisfaction
    is our Success!

    PROGRAM INCLUDES

    Experienced trainer

    Interactive format

    Accelerated adult learning

    Participant manual

    Certificate of Completion

    The Mainstream Advantage

    OUR GUARANTEE:

    Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

    Online Learning
    SELF-PACED

    ONLINE LEARNING

    Learning at your convenience.
    If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

    $279.00 USD

    IN-PERSON

    LIVE TRAINING

    Delivering a traditional training experience -in-person or virtually!
    Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
    In Person
    in person

    In Person Training

    The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

    Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

    Virtual Room
    virtual classroom

    Virtual Room

    Delivering traditional onsite training results …virtually!

    We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

    Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

    The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

    Lunch & Learn
    lunch and learn

    Lunch & Learn

    A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

    REQUEST INFORMATION
    CALL NOW: +1.888.770.4430
    Matt Dunlop - Program Specialist
    Workshops
    INTERACTIVE

    WORKSHOPS & WEBINARS

    Quality interactive and engaging training professionally presented.
    In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.
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    Contact our team of experts and we will guide you to the perfect training solution for your needs!
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