Communications for Small Business Owners
Communication between individuals is a two-way street, but communication between business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
This course will introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
Learning Objectives
This two-day workshop will teach participants how to:
- Define the essential pieces of communication
- Customize these essential pieces
- Identify the processes and plans needed for clear communications
- Develop, maintain, and evolve effective content for their communications
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Key Communication Components
To start the course, participants will learn what business communication is all about. They will also review their pre-assignment.
The Building Blocks
Your communications plan should be linked with your organization’s other key plans (such as marketing, expansion, and succession). In turn, these plans should be based on your company’s mission, vision, and values. This session will explore all of these elements as they relate to the communication plan. Elevator pitches and executive summaries will also be covered.
Your Communications Plan
In this session, participants will learn about the three steps for building a communications plan: selecting the destination, choosing a route, and establishing a vehicle. Setting up an approval process and inbound vs. outbound marketing will also be covered.
The Five C’s of a Successful Message
Next, participants will learn about the five C’s of a successful message: clear, concise, complete, correct, and compelling.
Communication Strategies
To wrap up the first day, participants will learn two strategies that can help them increase their communications success: goal setting and core messages.
Sharing Information Through Media Releases
This session will teach participants how to create a good media release.
Communicating Online
Next, participants will learn how to use blogs and social media to communicate their message.
Using Stories to Communicate
In this session, participants will learn about the power of storytelling in communication.
Polishers and Time Savers
This session will show participants how to use communication fact sheets and the three R’s to make their communications process more efficient and accurate.
Enhancing Your Results
Next, participants will learn how to boost their results with techniques such as search engine optimization, analytics, and SWOT analysis.
Maintaining Your Message in Crisis
To wrap things up, participants will take a brief look at communicating during crisis situations.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
OUR GUARANTEE:
Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction. We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.
ONLINE LEARNING
$279.00 USD
LIVE TRAINING
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Virtual Room
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.  It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.  Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.
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