5 reasons leadership training should be for all employees
Regardless of the myth that "leaders are born and not created,"Â skills can be taught and improved through leadership training. Developi...
Interactive training sessions led by experienced facilitators.
What is In-Person, Instructor-Led Training?
Our in-person training is delivered by a live facilitator who works directly with your team at your location. It’s our most popular format because it allows for real-time interaction, hands-on learning, and direct support.
Every session is tailored to your team’s specific goals, industry, and challenges—no generic, one-size-fits-all programs. Whether it’s a single session or a full training series, we design the experience to be relevant, practical, and fully aligned with your needs.
What is Live Webinar Training?
Live webinars are facilitator-led training sessions delivered online in real time. They’re ideal for teams working in different locations or with busy schedules.
This format offers shorter, more frequent sessions that are easy to coordinate—making it a convenient option for organizations with remote or distributed teams.
What is Virtual Classroom Training?
Virtual Classroom training is live, instructor-led training delivered online. It offers the same interactive experience as in-person sessions, with real-time discussions, group activities, and instructor feedback.
It’s a flexible option for organizations that want to reduce travel, save costs, or better fit training into busy schedules.
What is a Lunch & Learn Session?
Lunch & Learn sessions are short, facilitator-led training sessions delivered in person or online—typically during the lunch hour. They focus on specific topics or skills and offer a quick, engaging way to learn without a full-day commitment.
These sessions can be offered as one-time events or as part of a series, making them a great option for ongoing, bite-sized learning.
Online Learning
Enjoy our self-paced option and learn from anywhere!
$199.00
Basic Internet Marketing
This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This internet marketing course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.
What Will Be Covered
LEARNING OBJECTIVES
Learning Objectives
This one-day workshop will teach participants how to:
- Determine how their Internet marketing strategy fits with their overall marketing plan
- Apply techniques to influence and engage with their target market
- Weigh out the value of using a distribution service for e-mail marketing campaigns
- Get started with search engine optimization
- Use online advertising to boost their marketing results
- Adjust their Internet marketing plan based on metrics and reporting
A Deeper Look
COURSE OUTLINE
A breakdown of each session included in this course.
What is Internet Marketing?
In this session, you will teach participants about Internet marketing plans as being a component of the overall marketing plan for the company. You will also discuss how the goal is to draw visitors to their web site (whether this is the hub site or a sub-domain), to engage visitors with good strong content, and to get involved in the community. Students will also briefly review popular strategies for Internet marketing.
Creating an Internet Marketing Plan
Students will review what they already have for a marketing plan as a reflection of the six stages of marketing: consumer and market analysis; analyzing the competition and themselves; analyzing distribution channels; creating a marketing plan; and implementation, review, and revisions.
Extending Your Influence
Students will learn what it means to create an environment of influence and connect with their customers and prospects via the Internet, as opposed to direct selling methods.
E-mail Marketing
Many companies use e-mail marketing campaigns, and this session is about doing it in a way that connects with consumers without spamming them. You will also cover using distribution services to thwart spam filters, create engaging templates, and manage their database of contacts.
Search Engine Optimization (SEO)
In this session, students will learn how SEO can help them bring more visitors to their websites and attract pre-qualified customers. You’ll teach about using search engines, using keywords and metatags, monitoring results, and making adjustments to the campaign.
Advertising Online
This session looks at the pay-per-click ad as a way to appeal to customers and grab their attention. This session includes information on setting up an account, choosing keywords, writing ads, and setting limits for the campaign.
