Learning Objectives
This one-day workshop will help you teach participants:
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Defining the Terms
You can’t mount an effective social media branding campaign if you don’t know the terms. This session will take care of that. You will learn what a brand is and what goes into making a brand. They you will look at social media and learn what it exactly is and its rise over the past several decades.
Building Your Social Media Branding Strategy
Once you have a grasp on the terms it’s time to take the next step. This session looks at the key ingredients for a successful branding strategy including what do you want your brand to say and what is it saying currently. Also covered along the way are how will the brand come to life, resources, and how to evaluate progress.
Identifying Your Social Media Audience
Once you’ve got a branding strategy in place you need a target, that’s where this session becomes very helpful. It looks at building an audience profile and includes a range of questions to fine-tune your search for a target audience.
The Key Social Media Platforms
By this point of the course learners have laid the groundwork for a successful social media branding campaign. The next step is coming to grips with key social media platforms. This session looks at choosing the right platform(s) for your brand, identifying ways to build your brand on a social network, and looking at options for the platforms.
Creating Brand-Focused Messages
Now comes a look at brand-focused messages. This session looks at the elements of a successful social media message and then delves deeper through a look at a recent social media gaffe by a major company. The session wraps up with a study of how to deal with negative online feedback when it happens.
Building Customer Trust
This session allows students to look at some high-profile examples of ways that individuals and companies can make or break customer trust through their social media actions.
Developing a Communication Strategy
It’s no use in having a comprehensive social media plan if you don’t have a strategy for using it and that’s the focus of this session. Each brand needs guidelines for a social media presence and they are addressed here along with a look at applying them to each student’s situation. The session concludes with a look at how to turn customers into online ambassadors for your brand and examines an actual example from the business world.
Reviewing and Revising
Nothing in perfect in life, including a social media presence. Students get instructed in this session on how to deal with any subtle flaws or imperfections in their social media campaigns.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
ONLINE LEARNING
LIVE TRAINING
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands. Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Virtual Room
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills. It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer. Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.
