Social Selling for Small Businesses

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this one-day workshop, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Learning Objectives

This one-day workshop will help you teach participants how to:

  • Describe the attributes of social selling
  • Explore how social selling can generate results for their small business
  • Apply social selling strategies to create relevance in social media
  • Understand the power of leveraging different social media platforms in social selling
  • Measure their social selling results

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Defining Social Selling

To begin the course, participants will learn what social selling is all about. They will also review their pre-assignment.

Doing Your Research

Next, participants will explore the three key questions that will underpin their social selling strategy:

  • Who will you connect with?
  • Why do you want to connect with them?
  • How will you connect and engage?

Building Relationships

In this session, participants will learn about building relationships to support social selling.

Sharing Content

In this session, participants will learn how to be relevant to their audience. Tips for helping their sales team flourish will also be covered.

Leveraging Technology

This session covers some of the most popular social selling platforms, including LinkedIn, Twitter, Pinterest, and Instagram.

Measuring the Results

Next, participants will learn how to measure social selling results. The importance of customer relationship management tools will also be discussed.

Keep Going Forward

To wrap up the course, participants will consider how they can continue to evolve their social selling strategy.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

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The Mainstream Advantage
Your Satisfaction
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PROGRAM INCLUDES

Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage

OUR GUARANTEE:

Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Online Learning
SELF-PACED

ONLINE LEARNING

Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

$199.00 USD

IN-PERSON

LIVE TRAINING

Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
in person

In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

virtual classroom

Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

Matt Dunlop - Program Specialist
Workshops
INTERACTIVE

WORKSHOPS & WEBINARS

Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

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Contact our team of experts and we will guide you to the perfect training solution for your needs!

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