Please ensure Javascript is enabled for purposes of website accessibility
info@mainstreamcorporatetraining.com
  • + 1.888.770.4430
Mainstream Corporate Training Mainstream Corporate Training
Search
Login / Register
My Courses
0 items $0.00
Menu
Mainstream Corporate Training Mainstream Corporate Training
0 items $0.00
Browse Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Home
  • Courses
  • About
    • About Us
    • Testimonials
  • Blog
  • Contact
    • Contact us
    • Leave us a review!
START A CONVERSATION
design
Click to enlarge
Home Courses Sales & Marketing Branding: Creating and Managing your Corporate Brand
MCT - Leadership & Management Courses
Body Language: Reading Body Language As A Sales Tool
Back to products
mainstream corporate training Module
Generation Gap: Closing the Generation Gap in the Workplace

Branding: Creating and Managing your Corporate Brand

Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales and throughout our lives. What is your body language saying about you? Find out in this one day workshop!

Add to wishlist
Category: Sales & Marketing Tags: branding, corporate brand, creating brand, managing brand, marketing, sales
Share:
  • Description
  • Reviews (0)
  • Our Advantage
Description
Online Learning
Online Learning
Live Training
Workshops & Webinars

Learning Objectives

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live
up to.

This two-day course will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second day will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

COURSE OUTLINE (click for details)

Defining Branding

To begin, participants will explore what a brand means and what branding is all about. Participants will also discuss some popular brands and what makes them stand out.

What Are You All About?

Next, participants will get started on the branding process by learning how to identify a product’s features, benefits, and values.

Creating a Mission

A mission statement is where you can express your big dreams for your product. In this session, participants will learn what a good mission statement looks like. They will also get some hands-on practice in creating a mission statement for a product of their choice.

Creating a Vision of the Future

Next, it’s time to outline how you want things to look for your brand in the short term. This session will give participants some tips for creating a vision statement and share some sample statements for a fictional company.

Positioning Your Brand

Positioning describes how your brand will be seen in the minds of customers. Participants will learn what a positioning statement looks like and they will take part in a positioning workout to get some hands-on practice.

Developing Your Style

The next component of your brand identity is the style statement: what attitude will your brand have? This session includes both a theory and practice component.

Developing a Brand Name and Slogan

Now it’s time for the fun stuff! To begin, this session will recap what we have covered so far. Then, participants will get practical tips on creating a brand name and a slogan.

Creating a Visual Identity

Although we can’t turn participants into professional graphic designers, this session will help them understand the basics of graphic design. Concepts include image perception, color spectrum analysis, font types, and types of visual identities. A pop culture quiz rounds out the session.

Living Your Brand

To begin the second day, participants will learn how to transform company employees into brand ambassadors and how to create a unique experience at each brand touchpoint.

Connecting with Customers

Next, we will share ten easy ways to connect with customers.

Launching Your Brand

This session will share some ideas for making internal and external brand launches a smashing success.

Taking Your Brand’s Pulse

In order for a brand to be as successful as possible, it must evolve with your company, your customers, and the marketplace. This session will introduce participants to the basics of brand evaluation.

Performing a SWOT Analysis

To begin, participants will learn about one of the most popular tools for brand analysis: the SWOT (Strengths, Weaknesses, Opportunities, Threats) matrix.

Measuring Brand Health with a Balanced Scorecard

Next, participants will learn how brands can be evaluated with a balanced scorecard.

Middleton’s Brand Matrix

The final evaluation tool that we will explore is Simon Middleton’s brand matrix, which plots strength, weakness, positivity, and negativity.

Interpreting Evaluation Results

In this session, participants will learn what to do with brand evaluation results. We will also share the six most common signs of brand trouble.

Keeping the Brand Alive

Next, participants will learn about refreshing a brand, re-launching a brand, and re-branding. They will then apply their knowledge to a case study.

Going Beyond the Brand

To wrap up the day, participants will learn about various kinds of brand architecture and brand extension.

Download Course Outline
Mainstream Corporate Training demo
SELF-PACED

ONLINE LEARNING

Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.
Branding: Creating and Managing your Corporate Brand

Access Now!

$279.00 USDAdd to cart

IN-PERSON

LIVE TRAINING

Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team.

Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs.

Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.

In Person
in person

In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

Virtual Room
virtual classroom

Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

Lunch & Learn
lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

REQUEST INFORMATION
  • Tell Us About Your Training Interests:

  • MM slash DD slash YYYY
  • Ctrl + Click to select multiple training courses.
  • Please enter a number greater than or equal to 5.
  • This field is for validation purposes and should be left unchanged.
CALL NOW: +1.888.770.4430
Matt Dunlop - Program Specialist
mainstream corporate training Workshop
INTERACTIVE

WORKSHOPS & WEBINARS

Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

Workshops Coming Soon!

Join Our Mailing List
  • This field is for validation purposes and should be left unchanged.

Slide BOOK A MEETING CALL NOW! Start a Conversation Contact our team of experts and we will guide you to the perfect training solution for your needs! REQUEST INFO Mainstream Corporate Training - Communicate Collaborate Lead
Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Branding: Creating and Managing your Corporate Brand” Cancel reply

Your email address will not be published. Required fields are marked *

You have to be logged in to be able to add photos to your review.

Our Advantage

The Mainstream Advantage
Your Satisfaction
is our Success!

PROGRAM INCLUDES

Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage

OUR GUARANTEE:

Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Related products

Mainstream Corporate Training - Communicate Collaborate Lead

Growth Hacking

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured. This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery, and optimization — that will position your company to grow and thrive today and in the future.
Add to wishlist
Read more
Quick view
Customer Service Training

Sales and Customer Service Training for Call Center Agents

Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a business element that is here to stay. This course will help call center agents learn to make the most of their telephone-based work, including understanding the best ways to listen and be heard. Each phone interaction has elements of sales and customer service skills, which we will explore in detail throughout this energizing and practical three-day workshop.
Add to wishlist
Read more
Quick view
Mainstream Corporate Training

Trade Shows: Getting the Most Out Of Your Experience

Most companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This course aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience. The workshop will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be done before the show even starts, including setting trade show goals, understanding your company, and developing good trade show introductions. It will then look at trade show etiquette and skills emphasizing active listening, body language and questioning. A special emphasis will be placed on conducting prospecting. The workshop will end with an exploration of the follow-up necessary after the show. This course will highlight basic skills that should allow you to generate more leads, prospects and especially qualified prospects at your next trade show.
Add to wishlist
Read more
Quick view
social media management

Social Selling for Small Businesses

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.

In this one-day workshop, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Add to wishlist
Read more
Quick view
Seminar Volunteer

Working with the Media: Creating a Positive Working Relationship

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media. It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed. Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.
Add to wishlist
Read more
Quick view
Marketing and Sales

Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Add to wishlist
Read more
Quick view
Telemarketing: Using the Telephone as a Sales Tool

Negotiating For Results

Negotiating is about resolving differences. People who can master the process of negotiation find they can save time and money, develop a higher degree of satisfaction with outcomes at home and at work, and earn greater respect in their communities when they understand how to negotiate well.

Negotiating is a fundamental fact of life. Whether you are working on a project or fulfilling support duties, this workshop will provide you with a basic comfort level to negotiate in any situation. This interactive workshop includes techniques to promote effective communication and gives you techniques for turning face-to-face confrontation into side-by-side problem solving.

Add to wishlist
Read more
Quick view
Personal Brand: Maximizing Personal Impact

Personal Brand: Maximizing Personal Impact

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is a two-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Add to wishlist
Read more
Quick view

Our program topics are developed in collaboration with seasoned Executive Consultants, Human Resource Professionals, Corporate Managers and Executive Trainers who understand and embrace the difficulties and the joys associated with providing exceptional leadership through specific leadership techniques and communication strategies.

Contact Us

Phone: +1.888.770.4430

Email: info@mainstreamcorporatetraining.com

Monday to Friday
9:00 a.m. to 5:00 p.m.

Saturday to Sunday
By appointment only

Recent Posts
  • 5 reasons leadership training should be for all employees
    5 reasons leadership training should be for all employees
    January 27, 2022
  • What Is Diversity Training in the Workplace
    What Is Diversity Training in the Workplace?
    January 21, 2022

©

Mainstream Corporate Training
  • Menu
  • Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Courses
  • Testimonials
  • Blog
  • Contact us
  • Training Inquiry
  • Start a Conversation
  • Leave us a review!
  • My Courses
  • Wishlist
  • Login / Register
Shopping cart
Close
Sign in
Close

Lost your password?

No account yet?

Create an Account
Start typing to see products you are looking for.