Conference and Event Management

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This two-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music).
While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well-planned design that is ready for implementation and can be used over and over again.

Learning Objectives

Learning objectives for this course include:

  • Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
  • Keep your event on budget
  • Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
  • Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
  • Create an atmosphere of service that delegates will remember
  • Select speakers and a master of ceremonies to add impact to your event
  • Create a diversity plan
  • Evaluate the process once it’s all wrapped up

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Event Planning Essentials

To start, we will explore key event elements and planning documents, including briefing notes and event planning worksheets.

Budgeting Basics

Budgets are a critical piece of event planning. This session will explore the important parts of any budget and give participants some hands-on practice with budgeting.

Using the Committee Approach

You can’t do everything yourself! This session will look at building a committee and recruiting volunteers to help make any event a success. We’ll also give participants tips on delegation. Connecting with Partners and Sponsors This session will explore some additional places that participants can gather support for their events.

Advertising and Marketing

Next, participants will learn about the importance of contacting delegates and how they can make every touch count. Take-aways and swag bags will also be covered.

Selecting the Venue

Meeting venues are very important to the success of your event. This session will explore what to consider and how to choose a great venue.

Feeding the Masses

People love food! This session will give participants some tips on choosing the right menu for their event while staying in their budget.

Business Etiquette Basics

Etiquette terrifies many people, but it’s not as scary as it seems! In this session, participants will receive some tips to make etiquette easier for them and people attending their events.

Celebrating Diversity

When you are responsible for event planning, you must be inclusive to ensure that that everyone who attends will feel equally welcome. In this session, participants will explore some ways to build a diverse, inclusive event.

Creating an Atmosphere of Service

In this session, participants will brainstorm some ways to demonstrate good customer service.

Selecting Speakers and a Master of Ceremonies

Selecting the people who will be the public face of your event requires some careful planning. This session will give participants some tips on picking the right people.

Managing Contracts

Working with contracts is an essential part of event planning. This session will talk about why contracts are important and what they need to include.

Gathering Feedback

In this session, participants will learn about several formats that event planners use to evaluate their corporate events.

Adding the Finishing Touches

Next, we’ll talk about how to engage the audience and create an unforgettable event.

Event Day Roles

You’ve done all the planning, everyone’s ready, and the delegates are about to arrive. What to do? This session will answer the big question!

Closing the Event

When everything is all over, it’s time to evaluate your performance. This session will give participants a checklist of things to include in a conference report. We’ll also talk about other
wrap-up activities, like thank-yous and the final event meeting.

Practicing Planning

In the final session of this workshop, participants will create an event plan in teams and present it to the group.

Workshop Wrap-Up

At the end of the workshop, students will have an opportunity to ask questions and complete an action plan.


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The Mainstream Advantage
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Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage


Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Online Learning


Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

$279.00 USD



Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
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In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

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Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

Matt Dunlop - Program Specialist


Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

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