Please ensure Javascript is enabled for purposes of website accessibility
info@mainstreamcorporatetraining.com
  • + 1.888.770.4430
Mainstream Corporate Training Mainstream Corporate Training
Login / Register
My Courses
0 items / $0.00
Menu
Mainstream Corporate Training Mainstream Corporate Training
0 items / $0.00
Browse Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Home
  • Courses
  • About
    • About Us
    • Testimonials
  • Blog
  • Contact
    • Contact us
    • Leave us a review!
  • START A CONVERSATION
MCT - Leadership & Management Courses
Click to enlarge
Home Courses Communication Public Relations Boot Camp
Marketing and Sales
Prospecting for Leads Like a Pro
Back to products
Public Speaking: Presentation Survival School
Public Speaking: Presentation Survival School

Public Relations Boot Camp

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Add to wishlist
Categories: Business Training, Communication Tags: boot camp, public relations
Share:
  • Description
  • Reviews (0)
  • Our Advantage
Description
Online Learning
Online Learning
Live Training
Workshops & Webinars

Learning Objectives

This two-day workshop will help teach participants how to:

  • Apply the different purposes to strategic vs. tactical PR
  • Design a PR strategy
  • Develop strong relationships with reporters and journalists
  • Take their communication skills to a higher level

COURSE OUTLINE (click for details)

Public Relations

In this session, participants will explore what public relations is all about and why it is important.

Building Your PR Plan

This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.

Structuring Messages

This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.

Establishing Media Guidelines

Next, participants will learn what media guidelines are all about and how to choose a spokesperson.

Managing the Media

In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.

The Press Release

This session is all about writing a press release that gets your company noticed in the right way.

PR and the Crisis

Next, participants will learn about a slightly different aspect of public relations: managing a crisis.

Social Media and Public Relations

The final session of this course will explore the role of social media in public relations.

Download Course Outline
Mainstream Corporate Training demo
SELF-PACED

ONLINE LEARNING

Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.
Public Relations Boot Camp

Access Now!

$279.00 USDAdd to cart

IN-PERSON

LIVE TRAINING

Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
In Person
in person

In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

Virtual Room
virtual classroom

Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

Lunch & Learn
lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

REQUEST INFORMATION
  • Tell Us About Your Training Interests:

  • MM slash DD slash YYYY
  • Ctrl + Click to select multiple training courses.
  • Please enter a number greater than or equal to 5.
  • This field is for validation purposes and should be left unchanged.
CALL NOW: +1.888.770.4430
Matt Dunlop - Program Specialist
mainstream corporate training Workshop
INTERACTIVE

WORKSHOPS & WEBINARS

Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

Workshops Coming Soon!

Join Our Mailing List
  • This field is for validation purposes and should be left unchanged.

Slide BOOK A MEETING CALL NOW! Start a Conversation Contact our team of experts and we will guide you to the perfect training solution for your needs! REQUEST INFO Mainstream Corporate Training - Communicate Collaborate Lead
Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Public Relations Boot Camp” Cancel reply

Your email address will not be published. Required fields are marked *

You have to be logged in to be able to add photos to your review.

Our Advantage
The Mainstream Advantage
Your Satisfaction
is our Success!

PROGRAM INCLUDES

Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage

OUR GUARANTEE:

Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Related products

organizational skills

Accounting Skills for New Supervisors

Many of us flinch when we hear terms like depreciation, cash flow, balance sheet, and (worst of all!) budgets. However, these are all important concepts to understand if you’re going to succeed in today’s business world, particularly as a supervisor. Even better, financial terms are not as scary as they seem!
Add to wishlist
Read more
Quick view
behavioral skills training

Anger Management: Understanding Anger

Anger is a universal experience. Dogs get angry, bees get angry, and so do humans. You don’t have to be a psychologist to know that managing anger productively is something few individuals, organizations, and societies do well. Yet research tells us that those who do manage their anger at work are much more successful than those who don’t.

The co-worker who can productively confront his teammate about his negative attitude increases his team’s chance of success as well as minimizes destructive conflicts. The customer service agent who can defuse the angry customer not only keeps her customers loyal but makes her own day less troublesome. This one-day anger management workshop is designed to help give you and your organization that edge.

Add to wishlist
Read more
Quick view
self leadership

Intrapreneurship

Intrapreneurship has been described as a great way to make beneficial changes to organizations. People can choose to continue with the status quo, or they can work to make a difference in the lives of themselves and others within the company.

Who wants to feel empowered and recognized for their innovative and creative ideas? Who wants to make a difference? If participants answer yes to these questions, then this course will help them become energized and ready to push their ideas forward. After participants complete this workshop, they will have ways to get started and implement their plans.

Add to wishlist
Read more
Quick view
mainstream corporate training

Change Management: Change and How to Deal With It

Change is something that excites people who love opportunities for growth, to see and learn about new things, or who like to shift the status quo. Some changes, however, are harder to adjust to and lead to expressions of resistance and anger. We can take concrete steps to make change more palatable by understanding people’s hesitation, enlisting the help of others, setting up plans, and managing stressors. These steps can also ensure that desired changes are implemented successfully.

In this one-day workshop, you will learn how to manage and cope with change and how to help those around you too.

Add to wishlist
Read more
Quick view
Mainstream Corporate Training - Communicate Collaborate Lead

Active Listening

Communication skills are at the heart of everything we do each day, whether at home, at work, or at play. Active listening encompasses the best of communication, including listening to what others are saying, processing the information, and responding to it in order to clarify and elicit more information. This course will help participants develop and practice their active listening skills.
Add to wishlist
Read more
Quick view
MCT - Leadership & Management Courses

Delegation: The Art of Delegating Effectively

Effective delegation is one of the most valuable skills you can master. It reduces your workload and develops employee skills. Delegating prepares employees who work for you to be able to handle your responsibilities and simultaneously allows you to advance to other career opportunities within your organization.

Delegation is often one of the hardest skills for a manager to master. However, the skill can be learned. This one-day workshop will explore many of the facets of delegation, including when to delegate and whom to delegate to. We will also go through the delegation process step by step and learn about techniques to overcome problems.

Add to wishlist
Read more
Quick view
leadership development

Getting Along in The Workplace

Many people see conflict as a negative experience. In fact, conflict is a necessary part of our personal growth and development. Think of when you were trying to choose your major in college, for example, or trying to decide between two jobs.

However, conflict becomes an issue when the people involved cannot work through it. They become engaged in a battle that does not result in growth. When this type of conflict arises, negative energy can result, causing hurt feelings and damaged relationships.

This course will give participants the tools that will help you resolve conflict successfully and produce a win-win outcome.
Add to wishlist
Read more
Quick view
mainstream corporate training

Communications for Small Business Owners

Communication between individuals is a two-way street, but communication between business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

This course will introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

Add to wishlist
Read more
Quick view

Our program topics are developed in collaboration with seasoned Executive Consultants, Human Resource Professionals, Corporate Managers and Executive Trainers who understand and embrace the difficulties and the joys associated with providing exceptional leadership through specific leadership techniques and communication strategies.

Contact Us

Phone: +1.888.770.4430

Email: info@mainstreamcorporatetraining.com

Monday to Friday
9:00 a.m. to 5:00 p.m.

Saturday to Sunday
By appointment only

Recent Posts
  • 5 reasons leadership training should be for all employees
    5 reasons leadership training should be for all employees
    January 27, 2022
  • What Is Diversity Training in the Workplace
    What Is Diversity Training in the Workplace?
    January 21, 2022
© Mainstream Corporate Training
  • Menu
  • Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Courses
  • Testimonials
  • Blog
  • Contact us
  • Training Inquiry
  • Start a Conversation
  • Leave us a review!
  • My Courses
  • Wishlist
  • Login / Register
Shopping cart
close

Sign in

close

Lost your password?

No account yet?

Create an Account
Start typing to see products you are looking for.