Trade Shows: Getting the Most Out Of Your Experience
Most companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This course aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience.
The workshop will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be done before the show even starts, including setting trade show goals, understanding your company, and developing good trade show introductions. It will then look at trade show etiquette and skills emphasizing active listening, body language and questioning. A special emphasis will be placed on conducting prospecting. The workshop will end with an exploration of the follow-up necessary after the show. This course will highlight basic skills that should allow you to generate more leads, prospects and especially qualified prospects at your next trade show.
Learning Objectives
This one-day workshop will help you teach participants:
- Understand the types of people that attend trade shows
- Develop trade show goals, which are S.M.A.R.T. – Specific, Measurable, Achievable, Relevant and Time-bound.
- Know what your company does (products, marketing strategy, your customers) in order to work successfully in the trade show booth
- Realize the importance of good conversation from the opening lines of introduction to the closing of the conversation, hopefully with a potential sale.
- Develop a variety of introductions that could be used to engage potential customers at a trade show.
- Understand the importance of Pre-Promotion to the success of the trade show.
- Realize the importance of targeted promotional giveaways.
- Understand the importance of good booth behavior including Active Listening, Body Language, and Questioning.
- Conduct prospecting activities at a trade show, including First Contact, Qualification, Determining Needs, and Closing the Deal
- Develop and conduct follow-up activities with leads, prospects, and qualified prospects after the trade show.
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Lay of the Land
This session looks at common mistakes made at trade shows and looks at who attends trade shows and why they attend.
Setting Trade Show Goals
Goals are important to any endeavor and trade shows are no different. In this session, students will learn what good trade show goals look like and will go through a reflection process that puts them in the frame of mind to determine good strong goals.
Before the Trade Show
You can’t just show up at a trade show and hope for the best, you need a plan, a strategy. Here, learners will create a company poster outlining their company’s products and marketing strategy. Then they will develop several introductions that can be used at the trade show and will look at potential giveaways that reflect their company values.
During the Trade Show
This is where the rubber meets the road, at the show itself. And this is where students will look at three important aspects of booth behavior: Active Listening, Body Language, and Questioning. They will also look at active listening tips, what good body language looks like, and good questioning techniques to use at a trade show.
Prospecting
In this session, your students will follow the prospecting process from First Contact, through Qualification and Determining Needs to Closing the Deal.
After the Show
The work doesn’t end when the trade show does, in some cases, there’s plenty more to do. Here, your students will explore follow up activities for leads, prospects and qualified leads and generate typical emails that could be used after the trade show.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
OUR GUARANTEE:
Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction. We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.
ONLINE LEARNING
$199.00 USD
LIVE TRAINING
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Virtual Room
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.  It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.  Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.
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