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    Working with the Media: Creating a Positive Working Relationship

    SKU: 1221345 Categories: ,

    The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.

    It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed.

    Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

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    Learning Objectives

    This one-day workshop will help you teach participants:

    • Prepare for an interview
    • Be interviewed successfully
    • Craft a media statement
    • Develop and issue a press release
    • Understand libel and slander
    • Develop a media package
    • Understand various media outlets
    • Build relationships with the media

    COURSE OUTLINE (click for details)

    You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

    Being Interviewed

    This session shows how to deal with receiving an interview request, preparation, and the interview itself. It tackles this topic from the perspective of a citizen and of a spokesperson.

    Providing Information to the Media

    This looks beyond the interview and at any information that is provided to the media. It considers the security of information and files, types of statement attribution, and the various types of modern day media.

    Developing a Media Package

    A media package contains many elements that can provide a lot of information. This session looks at those elements and how to create them correctly.

    Press Releases

    Press releases are used daily, but often incorrectly, or incompletely. This session is going to show you how to craft an effective press release to get your message to the world.

    Developing Media Relationships

    This session looks at the types of relationships you can develop with members of the media and how to make the most of those relationships.

    Workshop Wrap-Up

    At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

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    PROGRAM INCLUDES

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    Certificate of Completion

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    Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

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    Learning at your convenience.
    If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

    $199.00 USD

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    Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
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    In Person Training

    The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

    Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

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    Virtual Room

    Delivering traditional onsite training results …virtually!

    We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

    Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

    The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

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    Lunch & Learn

    A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

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    Matt Dunlop - Program Specialist
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