Basic Business Management: Boot Camp

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.
The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.
This three-day business management training course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Learning Objectives

This three-day business management training workshop will teach participants how to:

  • Apply the best methods for creating, leading, and managing their own business
  • Establish an organizational framework through operations, finance, and leadership
  • Set up an effective and efficient system for hiring, retaining, and succession planning
  • Start researching and designing their strategic plan
  • Describe the essential elements of marketing, sales, and their company brand
  • Apply financial and accounting terms correctly

Who Are You and What Are You About?

To start, a business owner should define what their business is (and is not). This session will give participants some ways to help them define their business’ purpose and structure. They will also consider their role as an owner and what that really means.

Designing Your Organizational Structure

Next, participants will look at some different types of organizational structures.

Introduction to Operations Management

In this session, participants will learn what operations management is all about and the different categories that it applies to.

Understanding Financial Terms

Having a good handle on your numbers is a key part to any business’ success. This session will introduce participants to basic accounting terminology, generally accepted accounting principles (GAAP), and key financial reports.

Getting the Right People in Place

Another crucial part of a business is knowing when and how to hire help. This session will provide a six-step framework for hiring and recruiting.

Getting Your Product Together

In this session, participants will look at different aspects of product management, including inventory management, the value chain, outsourcing, and quality control.

Building a Corporate Brand

Next, participants will learn the basics of branding. Topics will include positioning statements, brand names, slogans, and visual identities.

Marketing Your Product

This session will explore the six stages of the marketing cycle, as well as the five P’s of a solid marketing plan.

Selling Your Product

In this session, participants will learn about building their sales force and the sales cycle.

Planning for the Future

Once a business has gotten your feet on the ground, owners may want to start taking a look at the future. This session will introduce participants to strategic planning.

Goal Setting and Goal Getting

In this session, participants will learn how to set achievable goals with the SPIRIT model.

Succession Planning

Another aspect of planning for the future is considering who will fill the shoes of the key people in a company. This session will explore what succession planning is (and is not).

Managing Your Money

The final piece of the planning puzzle is budgeting. This session will give participants techniques for building and sticking to a budget.

Ethics 101

Another thing to consider is the ethical principles of a business. This session will explore why codes of ethics are important. We will also share some sample codes of ethics.

Building a Strong Customer Care Team

Next, participants will learn about the six critical elements of customer service, as well as how to develop and maintain customer relationships.

Training Employees for Success

In this session, participants will consider why lifelong learning is important for an organization’s success.

Leadership Essentials

The final session of this course will explore the differences between leading and managing. They will also learn about Paul Hersey and Ken Blanchard’s the Situational Leadership II® model, as well as techniques for managing performance.


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The Mainstream Advantage
Your Satisfaction
is our Success!


Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage


Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Online Learning


Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

$425.00 USD



Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
in person

In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

virtual classroom

Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

Matt Dunlop - Program Specialist


Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

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Contact our team of experts and we will guide you to the perfect training solution for your needs!

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