Learning Objectives
This one-day workshop will help you teach participants:
- Define what an online business is
- Identify opportunities for an online business
- Find resources to support your business
- Create a business strategy that includes a business plan, budget, and marketing plan
- Begin setting up a website, mobile presence, and storefront with e-commerce support
- Decide whether or not your online business can benefit from joining an online marketplace
- Market your online business using social media and the Internet
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
How Online Businesses Can Benefit You
More businesses are looking to the Internet as a marketplace for their services and goods. In this session, students get a look at the evolution of shopping and why an online business could be the right move for an entrepreneur.
Laying the Groundwork
If you’ve got an idea for an online business, you’ve come to the right place. This session provides your students with a look at the process of developing a business idea.
Creating a Business Plan
Regardless of what type of online business you are considering, it needs a business plan. Students will learn here about the key components of a good business plan and resources to use. It also provides a sample business plan to help illustrate the point.
Breaking Down the Plan
There are some elements in a business plan that require close attention and thought, especially in the marketing and finance sections. This session provides students with a close look at those sections and also discusses how to make use of crowdfunding to raise money for your business.
Building Your Online Business
With your plan ready to go, the next step is putting together the basic elements of your online business. This session gives students lessons in the elements, such as brand presence and office space, while also delving into websites, e-commerce options, mobile strategies, social media, as well as online marketplaces.
Internet Marketing Basics
Marketing will help drive your online business to success, so don’t overlook it. There are several options on social media to market your students’ businesses and they are discussed in this session. Touched upon here is the use of blogs, plus some tips for Facebook, Twitter, Instagram, Pinterest, and YouTube, and show you some businesses that are using these platforms successfully.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
ONLINE LEARNING
LIVE TRAINING
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Virtual Room
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.  It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.  Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.
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