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    Introduction to E-Mail Marketing

    SKU: 1221343 Categories: ,

    E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

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    Online Learning
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    Learning Objectives

    This two-day workshop will help you teach participants how to:

    • Apply the concepts of e-mail marketing to grow the influence and reach of a business
    • Analyze the different applications of e-mail marketing
    • Select a campaign strategy that will help them increase their reach
    • Apply a defined strategy to get the best out of every e-mail campaign
    • Track and analyze the results of an e-mail campaign

    COURSE OUTLINE (click for details)

    You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

    Getting to Know E-Mail Marketing

    To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.

    Setting Up Your Audience

    Next, participants will learn how to build their e-mail list and stay organized while doing so. Rules and regulations will also be discussed.

    The Tools

    This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.

    Designing Your Campaign Strategy

    In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.

    Crafting Messages for Each Campaign

    Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.

    Good Habits Get Optimal Results

    This session will give participants tools to develop content and engage their readers.

    What to Write

    Next, participants will learn how to generate topics for their e-mail marketing campaign.

    Subject Lines and Action Calls

    This session will focus on these two crucial aspects of e-mail messages.

    If It Doesn’t Get Measured, It Can’t Be Counted

    In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.

    Test Driving

    The final session of this course will give participants time to work on their own e-mail marketing campaign.

    Workshop Wrap-Up

    At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

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    PROGRAM INCLUDES

    Experienced trainer

    Interactive format

    Accelerated adult learning

    Participant manual

    Certificate of Completion

    The Mainstream Advantage

    OUR GUARANTEE:

    Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

    Online Learning
    SELF-PACED

    ONLINE LEARNING

    Learning at your convenience.
    If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

    $279.00 USD

    IN-PERSON

    LIVE TRAINING

    Delivering a traditional training experience -in-person or virtually!
    Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
    In Person
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    In Person Training

    The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

    Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

    Virtual Room
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    Virtual Room

    Delivering traditional onsite training results …virtually!

    We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

    Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

    The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

    Lunch & Learn
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    Lunch & Learn

    A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

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    Matt Dunlop - Program Specialist
    Workshops
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    WORKSHOPS & WEBINARS

    Quality interactive and engaging training professionally presented.
    In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.
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