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    Writing for the Web

    SKU: 1221287 Categories: , Tag:

    The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.

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    Online Learning
    Online Learning
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    Learning Objectives

    This one-day workshop will help you teach participants how to:

    • Apply engaging techniques that draw readers to web pages
    • Plan what to write to reflect their web hierarchy
    • Create engaging content, including catchy headlines
    • Enhance their writing with other forms of media
    • Make their writing accessible to a variety of readers

    COURSE OUTLINE (click for details)

    You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

    What is a Business Plan For?

    To begin the course, participants will consider the purpose of a business plan as well as supporting plans.

    A General Business Plan Framework

    This session will take a closer look at the components of a business plan. Participants will also review their pre-assignment, which asked them to identify the fundamental elements of their business: the company’s values, vision, and mission.

    Identifying Your Audience

    Next, participants will learn how to identify their audience. We will also share some basic writing rules and explore how to use them to connect with the audience.

    Gathering and Analyzing Information

    In this session, participants will learn how to gather, read, and analyze information for their business plan.

    Defining Your Company

    This session focuses on the business elements that need to be defined in the business plan, including the USP (Unique Selling Proposition), company description, product and service descriptions, market analysis, and operations plan.

    Getting to Work

    At the end of the first day, participants will have an opportunity to start working on their business plan.

    Creating a Marketing Strategy

    The second day of the course will focus on the elements of a marketing strategy, including competitive analysis, distribution channel analysis, marketing plans, and social media.

    Creating the Sales Plan

    Next, participants will learn about building their sales force and the sales cycle.

    Developing Financial Projections

    This session will introduce participants to accounting terminology, generally accepted accounting principles, and financial reports. Participants will also learn how to bring everything together to create financial projections.

    Putting It All Together

    The final portion of the course will cover writing the executive summary, making a strong presentation, and putting the finishing touches on the plan. Participants will also have some time to work on their own business plan.

    Workshop Wrap-Up

    At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

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    The Mainstream Advantage
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    is our Success!

    PROGRAM INCLUDES

    Experienced trainer

    Interactive format

    Accelerated adult learning

    Participant manual

    Certificate of Completion

    The Mainstream Advantage

    OUR GUARANTEE:

    Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

    Online Learning
    SELF-PACED

    ONLINE LEARNING

    Learning at your convenience.
    If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

    $199.00 USD

    IN-PERSON

    LIVE TRAINING

    Delivering a traditional training experience -in-person or virtually!
    Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
    In Person
    in person

    In Person Training

    The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

    Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

    Virtual Room
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    Virtual Room

    Delivering traditional onsite training results …virtually!

    We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

    Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

    The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

    Lunch & Learn
    lunch and learn

    Lunch & Learn

    A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

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    Matt Dunlop - Program Specialist
    Workshops
    INTERACTIVE

    WORKSHOPS & WEBINARS

    Quality interactive and engaging training professionally presented.
    In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.
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