This two-day workshop will help you teach participants how to:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business
- Analyze the different applications of e-mail marketing
- Select a campaign strategy that will help them increase their reach
- Apply a defined strategy to get the best out of every e-mail campaign
- Track and analyze the results of an e-mail campaign
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Getting to Know E-Mail Marketing
To begin the course, participants will explore the history of e-mail marketing, as well as its key components and related terms.
Setting Up Your Audience
Next, participants will learn how to build their e-mail list and stay organized while doing so. Rules and regulations will also be discussed.
This session will cover some of the tools available to e-mail marketers, such as marketing plans and e-mail providers.
Designing Your Campaign Strategy
In this session, participants will learn about the essential elements of an e-mail marketing strategy, as well as some additional things that can boost their reach.
Crafting Messages for Each Campaign
Next, participants will take an in-depth look at creating engaging e-mail marketing messages. Design, message writing, and tips will all be covered.
Good Habits Get Optimal Results
This session will give participants tools to develop content and engage their readers.
What to Write
Next, participants will learn how to generate topics for their e-mail marketing campaign.
Subject Lines and Action Calls
This session will focus on these two crucial aspects of e-mail messages.
If It Doesn’t Get Measured, It Can’t Be Counted
In this session, participants will explore metrics and analysis techniques that e-mail marketers can use to evaluate their success.
The final session of this course will give participants time to work on their own e-mail marketing campaign.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands. Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills. It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer. Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.