MCTadmin
MCTadmin
MCTadmin
MCTadmin
MCTadmin
While it is true that Workplace Politics are at play in every organization, it does not necessarily mean that there is discrimination in the workplace. Not all politics are bad and understanding how the interconnections between a team of people can lead to success for each team member as well as the company.
Interactive training sessions led by experienced facilitators.
Our in-person training is delivered by a live facilitator who works directly with your team at your location. It’s our most popular format because it allows for real-time interaction, hands-on learning, and direct support.
Every session is tailored to your team’s specific goals, industry, and challenges—no generic, one-size-fits-all programs. Whether it’s a single session or a full training series, we design the experience to be relevant, practical, and fully aligned with your needs.
Live webinars are facilitator-led training sessions delivered online in real time. They’re ideal for teams working in different locations or with busy schedules.
This format offers shorter, more frequent sessions that are easy to coordinate—making it a convenient option for organizations with remote or distributed teams.
Virtual Classroom training is live, instructor-led training delivered online. It offers the same interactive experience as in-person sessions, with real-time discussions, group activities, and instructor feedback.
It’s a flexible option for organizations that want to reduce travel, save costs, or better fit training into busy schedules.
Lunch & Learn sessions are short, facilitator-led training sessions delivered in person or online—typically during the lunch hour. They focus on specific topics or skills and offer a quick, engaging way to learn without a full-day commitment.
These sessions can be offered as one-time events or as part of a series, making them a great option for ongoing, bite-sized learning.
Enjoy our self-paced option and learn from anywhere!
$199.00
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
This one-day workshop will teach participants how to:
To begin, participants will learn some key terms, including AdWords, search engine optimization, click-throughs, impressions, and pay per click (PPC) ads. Participants will also review their pre-assignment.
This session will show participants how to make the most of their PPC budget. First, planning steps will be discussed. Then, participants will learn about choosing keywords for their PPC campaign, including long tail vs. short tail strategies. Ad groups will also be covered.
Next, participants will learn about PPC budgeting. They will also learn what the Google quality score is, how to view it, and how to improve it.
In this session, participants will learn why ad copy is so important in a PPC campaign. They will learn how to choose appropriate language, use persuasive techniques, and structure an ad. They will also learn about some pitfalls to avoid.
The final session of the course covers reviewing and revising ad campaigns. First, key metrics (including conversion and clickthrough rate) are discussed. Then, some ways to increase success (such as split tests and the Google Display Network) are covered. Finally, participants will learn about keeping up to date with changes and continuing their learning.
