Learning Objectives
This one-day workshop will help you teach participants how to:
- Describe the attributes of social selling
- Explore how social selling can generate results for their small business
- Apply social selling strategies to create relevance in social media
- Understand the power of leveraging different social media platforms in social selling
- Measure their social selling results
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Defining Social Selling
To begin the course, participants will learn what social selling is all about. They will also review their pre-assignment.
Doing Your Research
Next, participants will explore the three key questions that will underpin their social selling strategy:
- Who will you connect with?
- Why do you want to connect with them?
- How will you connect and engage?
Building Relationships
In this session, participants will learn about building relationships to support social selling.
Sharing Content
In this session, participants will learn how to be relevant to their audience. Tips for helping their sales team flourish will also be covered.
Leveraging Technology
This session covers some of the most popular social selling platforms, including LinkedIn, Twitter, Pinterest, and Instagram.
Measuring the Results
Next, participants will learn how to measure social selling results. The importance of customer relationship management tools will also be discussed.
Keep Going Forward
To wrap up the course, participants will consider how they can continue to evolve their social selling strategy.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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