Learning Objectives
This three-day workshop will help you teach participants how to:
- Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
- Outline and evaluate a business idea
- Develop a product idea
- Identify their target market and customers
- Develop a value proposition
- Understand different types of business ownership and structures
- Evaluate franchising and business purchasing opportunities
- Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
- Create financial projections for their business
- Identify where to find business funding
- Create a product development plan, marketing plan, and sales strategy
- Identify ways to protect their intellectual property
- Describe effective ways to brand their product
- Choose the right location for their business
- Launch and grow their business
- Demonstrate the behaviors of an entrepreneurial leader
- Find appropriate resources to help them on their journey
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
What It Takes to Make It
To begin the course, participants will review their pre-assignment, which asked them to consider what entrepreneurial characteristics they have.
Resources to Consider
Next, participants will learn about other resources that they can leverage.
Laying the Groundwork
In this session, participants will learn how to find, outline, and assess business ideas. They will get some hands-on practice by working on a business concept of their own. To wrap up the session, participants will learn how to evaluate their capacity for risk and what role this plays in their business plan.
Building On Your Business Idea
This session covers developing a product idea, identifying your target market and customers, developing a value proposition, and creating financial projections.
Business Ownership Options
Next, participants will learn about the different configurations that a business can take, as well as some terms that are unique to entrepreneurship. They will also consider the advantages and disadvantages of purchasing a franchise or an existing business.
Key Documents to Prepare
The second day of the course will start with information on creating a pitch deck, executive summary, company presentation, technical white paper, and business plan.
Gathering Funding
This session will begin with an overview of financial statements. Participants will also explore options for funding their business.
Developing Your Product
In this session, participants will learn a seven-stage process for developing a product. They will also learn the basics of intellectual property protection.
Creating a Sales and Marketing Strategy
This session covers the six stages of the marketing cycle, which includes creating a marketing plan with the six P’s. Information about leveraging social media and building your sales force is also included.
Branding 101
To begin the third day of the course, participants will learn the basics of branding, including how to develop a brand name, slogan, and logo.
Setting Up Your Office
In this session, participants will learn tips for choosing a business location. They will also consider the pros and cons of a home-based business as well as working on the road.
Launching the Business
This session will give participants some things to do before, during, and after the business launches. We will also share tips for setting up the business’ structure and getting the right people on board.
Keeping the Business Moving
Next, participants will learn ways to monitor their business’ progress, strategies for growth, signs of trouble, and techniques for staying motivated.
Being an Entrepreneurial Leader
This session will explore entrepreneurial leadership characteristics. Participants will also learn about Michael Gerber’s three perspectives and how to use them to grow their business.
Bringing It All Together
To wrap everything up, participants will review a checklist for building their business and identify their next steps.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
ONLINE LEARNING
LIVE TRAINING
In Person Training
The traditional classroom style of training remains our Most Popular and Most Requested format. On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series. The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you? We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands. Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.
Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.
Virtual Room
Delivering traditional onsite training results …virtually!
We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.
Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow. Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion
The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.
Lunch & Learn
A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest. It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills. It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer. Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.
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