Please ensure Javascript is enabled for purposes of website accessibility
info@mainstreamcorporatetraining.com
  • + 1.888.770.4430
Mainstream Corporate Training Mainstream Corporate Training
Login / Register
My Courses
0 items / $0.00
Menu
Mainstream Corporate Training Mainstream Corporate Training
0 items / $0.00
Browse Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Home
  • Courses
  • About
    • About Us
    • Testimonials
  • Blog
  • Contact
    • Contact us
    • Leave us a review!
  • START A CONVERSATION
Seminar Volunteer
Click to enlarge
Home Courses Sales & Marketing Working with the Media: Creating a Positive Working Relationship
Influence and Persuasion
Mastering The Interview
Back to products
Advanced Skills for the Practical Trainer
Workplace Health and Safety: The Supervisor's Role and Responsibilities

Working with the Media: Creating a Positive Working Relationship

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.

It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed.

Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

Add to wishlist
Categories: Business Training, Communication, Sales & Marketing
Share:
  • Description
  • Reviews (0)
  • Our Advantage
Description
Online Learning
Online Learning
Live Training
Workshops & Webinars

Learning Objectives

This one-day workshop will help you teach participants:

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media

COURSE OUTLINE (click for details)

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Being Interviewed

This session shows how to deal with receiving an interview request, preparation, and the interview itself. It tackles this topic from the perspective of a citizen and of a spokesperson.

Providing Information to the Media

This looks beyond the interview and at any information that is provided to the media. It considers the security of information and files, types of statement attribution, and the various types of modern day media.

Developing a Media Package

A media package contains many elements that can provide a lot of information. This session looks at those elements and how to create them correctly.

Press Releases

Press releases are used daily, but often incorrectly, or incompletely. This session is going to show you how to craft an effective press release to get your message to the world.

Developing Media Relationships

This session looks at the types of relationships you can develop with members of the media and how to make the most of those relationships.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

Download Course Outline
Mainstream Corporate Training demo
SELF-PACED

ONLINE LEARNING

Learning at your convenience.
If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.
Working with the Media: Creating a Positive Working Relationship

Access Now!

$199.00 USDAdd to cart

Special Note: Online Learning access is activated 24 hrs. (excl. weekends) after payment.

IN-PERSON

LIVE TRAINING

Delivering a traditional training experience -in-person or virtually!
Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
In Person
in person

In Person Training

The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

Virtual Room
virtual classroom

Virtual Room

Delivering traditional onsite training results …virtually!

We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

Lunch & Learn
lunch and learn

Lunch & Learn

A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

REQUEST INFORMATION
  • Tell Us About Your Training Interests:

  • MM slash DD slash YYYY
  • Ctrl + Click to select multiple training courses.
  • Please enter a number greater than or equal to 5.
  • This field is for validation purposes and should be left unchanged.
CALL NOW: +1.888.770.4430
Matt Dunlop - Program Specialist
mainstream corporate training Workshop
INTERACTIVE

WORKSHOPS & WEBINARS

Quality interactive and engaging training professionally presented.
In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.

Workshops Coming Soon!

Join Our Mailing List
  • This field is for validation purposes and should be left unchanged.

Slide BOOK A MEETING CALL NOW! Start a Conversation Contact our team of experts and we will guide you to the perfect training solution for your needs! REQUEST INFO Mainstream Corporate Training - Communicate Collaborate Lead
Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Working with the Media: Creating a Positive Working Relationship” Cancel reply

Your email address will not be published. Required fields are marked *

You have to be logged in to be able to add photos to your review.

Our Advantage
The Mainstream Advantage
Your Satisfaction
is our Success!

PROGRAM INCLUDES

Experienced trainer

Interactive format

Accelerated adult learning

Participant manual

Certificate of Completion

The Mainstream Advantage

OUR GUARANTEE:

Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

Related products

mainstream corporate training

Kickstarting Your Business with Crowdsourcing

Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This one-day course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.
Add to wishlist
Read more
Quick view
mainstream corporate training

Change Management: Change and How to Deal With It

Change is something that excites people who love opportunities for growth, to see and learn about new things, or who like to shift the status quo. Some changes, however, are harder to adjust to and lead to expressions of resistance and anger. We can take concrete steps to make change more palatable by understanding people’s hesitation, enlisting the help of others, setting up plans, and managing stressors. These steps can also ensure that desired changes are implemented successfully.

In this one-day workshop, you will learn how to manage and cope with change and how to help those around you too.

Add to wishlist
Read more
Quick view
mainstream corporate training

Marijuana and the Workspace: Issues, Impacts and Responsibilities

Marijuana is one of the most commonly used mind-altering substances in the world. As more jurisdictions consider tolerating, decriminalizing, or even legalizing the recreational use of marijuana, and as more people are granted licenses for the medicinal use of the drug, the greater is the likelihood that marijuana use will impact any individual workplace. Employees under the influence of marijuana can create a host of workplace issues, from decreased productivity to safety hazards. The best approach for an employer is to be proactive – to have a plan in place for preventing problems and responding to them if, and when, they occur.
Add to wishlist
Read more
Quick view
Critical Thinking

Stress Management

Today’s workforce is experiencing job burnout and stress in epidemic proportions. Workers at all levels feel stressed out, insecure, and misunderstood. Many people feel the demands of the workplace, combined with the demands of home, have become too much to handle. This one-day workshop explores the causes of such stress, and suggests general and specific stress management strategies that people can use every day.
Add to wishlist
Read more
Quick view
Mainstream Corporate Training - Communicate Collaborate Lead

Active Listening

Communication skills are at the heart of everything we do each day, whether at home, at work, or at play. Active listening encompasses the best of communication, including listening to what others are saying, processing the information, and responding to it in order to clarify and elicit more information. This course will help participants develop and practice their active listening skills.
Add to wishlist
Read more
Quick view
Managing The Virtual Workplace

Managing The Virtual Workplace

Virtual workers and virtual teams are an essential part of today’s workforce. More than ever, people are using technology to work anywhere, anytime.

There are big benefits to today’s virtual workplace, but there can be big challenges, too. This one-day course will teach managers and supervisors how to prepare employees for the virtual workplace, create telework programs, build virtual teams, leverage technology, and overcome cultural barriers.

Add to wishlist
Read more
Quick view
Mainstream Corporate Training - Communicate Collaborate Lead

Growth Hacking

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured. This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery, and optimization — that will position your company to grow and thrive today and in the future.
Add to wishlist
Read more
Quick view
good leadership qualities

Managing Difficult Conversations

We have so many interactions in the run of a day, it’s reasonable to expect that some of them are going to be difficult. Whether these are conversations that you have in person, or you manage a virtual team and need to speak with someone in another city, there are things that you can do to make these conversations go smoothly. This one-day workshop will give you the tools to manage difficult conversations and get the best results possible out of them.
Add to wishlist
Read more
Quick view

Our program topics are developed in collaboration with seasoned Executive Consultants, Human Resource Professionals, Corporate Managers and Executive Trainers who understand and embrace the difficulties and the joys associated with providing exceptional leadership through specific leadership techniques and communication strategies.

Contact Us

Phone: +1.888.770.4430

Email: info@mainstreamcorporatetraining.com

Monday to Friday
9:00 a.m. to 5:00 p.m.

Saturday to Sunday
By appointment only

Recent Posts
  • 5 reasons leadership training should be for all employees
    5 reasons leadership training should be for all employees
    January 27, 2022
  • What Is Diversity Training in the Workplace
    What Is Diversity Training in the Workplace?
    January 21, 2022
© Mainstream Corporate Training
  • Menu
  • Categories
  • Business Training
  • Career Development
  • Communication
  • Customer Service
  • Human Resources
  • Internet Marketing
  • Leadership & Management
  • Sales & Marketing
  • Train the Trainer
  • Workplace Essentials
  • Courses
  • Testimonials
  • Blog
  • Contact us
  • Training Inquiry
  • Start a Conversation
  • Leave us a review!
  • My Courses
  • Wishlist
  • Login / Register
Shopping cart
close

Sign in

close

Lost your password?

No account yet?

Create an Account
Start typing to see products you are looking for.