MCTadmin
MCTadmin
MCTadmin
MCTadmin
MCTadmin
While it is true that Workplace Politics are at play in every organization, it does not necessarily mean that there is discrimination in the workplace. Not all politics are bad and understanding how the interconnections between a team of people can lead to success for each team member as well as the company.
The new economy calls for a new way of attracting customers and sales.
Growth hacking is to the new economy what marketing was to the last millennium.
The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.
This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery, and optimization — that will position your company to grow and thrive today and in the future.
After you complete this course, you will be able to:
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
In this session, students will learn the essentials of a growth hacking mindset: how to find them, acquire them, and work with them to their company’s best advantage.
This session focuses on the basics of identifying opportunities and customer needs, and developing or retooling their products or services to generate rapid sales – not by telling customers what they need, but by giving them what they want or can use.
Then, we will examine some of the steps to consider when finding and launching a growth hack. It is not a step, a phase or a chapter, but an integrated, ongoing process.
Next, students will learn the steps to consider for the growth hacking process, including their team, their priorities and ways to reach their customers.
In this session, students learn how to examine and adjust conversion and retention to feed their growth marketing goals.
Here, students will learn elements of optimization and how to incorporate them into their growth hacking plan.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
