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    Marketing and Sales

    SKU: 1221359 Category:

    A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

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    Online Learning
    Online Learning
    Live Training
    Workshops & Webinars

    This one-day workshop will teach participants:

    • What we mean by the term “marketing.”
    • How to use low-cost publicity to get your name known.
    • How to develop a marketing plan and a marketing campaign.
    • How to use time rather than money to market their company effectively.
    • How to perform a SWOT analysis.

    COURSE OUTLINE (click for details)

    Pre-Assignment Review

    To begin, participants will review their pre-assignment in small groups.

    Defining Marketing

    Next, participants will explore the definition of marketing and other key terms.

    Recognizing Trends

    This session will focus on how to determine whether an idea is a trend or a fad.

    Market Research

    Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.

    Strategies for Success

    Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.

    Mission Statements

    The first half of the workshop will conclude with a discussion on mission statements.

    Brochures

    During this session, participants will critique brochures and develop some guidelines to take back to the office.

    Trade Shows

    Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.

    Developing a Marketing Plan

    Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.

    Increasing Business

    This session will share a formula for increasing sales.

    Saying No to New Business

    Participants will read an article on why and when they should tell say no to a customer.

    Advertising Myths

    Next, participants will explore some advertising myths.

    Networking Tips

    To wrap up the day, participants will learn about the keys to successful networking.

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    The Mainstream Advantage
    Your Satisfaction
    is our Success!

    PROGRAM INCLUDES

    Experienced trainer

    Interactive format

    Accelerated adult learning

    Participant manual

    Certificate of Completion

    The Mainstream Advantage

    OUR GUARANTEE:

    Our high impact and interactive training programs have been skillfully researched and are designed to provide each participant with powerful, specific tools and knowledge. If any participant feels that they did not receive great value, effective tools or skills, they are asked to contact our customer satisfaction department. We will honour a 70% refund to the individual who has expressed (in writing) the reason for their dissatisfaction.  We believe that if you have not received what we have promised to deliver, then you are entitled to a refund.

    Online Learning
    SELF-PACED

    ONLINE LEARNING

    Learning at your convenience.
    If time, geography, or just about any thing else is standing between you and the learning your want or need; our Online Learning may be the perfect solution. Designed for convenience and impact, we have broken down our training topics into simple sessions and sections that provide you the opportunity to start, stop and resume your learning -from anywhere, at any time. Now you get to decide where and when the right time is to expand your knowledge and skills.

    $199.00 USD

    IN-PERSON

    LIVE TRAINING

    Delivering a traditional training experience -in-person or virtually!
    Hands down Live Training is our most popular and requested format, whether on-site, virtual classroom, or as a lunch & learn. Participants are engaged in an interactive experience with the trainer and other participating team members. Live training sessions range from a single day to a multi-part or ongoing training series. Whichever your choice, Mainstream will craft and tailor your experience to ensure it is specific, relevant and unique to your team. Something you certainly will Not receive is a pre-formatted, pre-scripted, one-size fits all training experience. We know that every team has unique learning needs and situations, therefore your training should be too. Our free program customization service aims to meet unique or custom training needs. Why settle for a program that gives you almost what you need; our team thrives on giving you Exactly what you need.
    In Person
    in person

    In Person Training

    The traditional classroom style of training remains our Most Popular and Most Requested format.  On-site training provides participants with an in-person facilitator who will work directly with the team, whether for a single training session or a training series.  The Mainstream team will craft and tailor your experience to ensure that your training session is specific, relevant and unique to your audience while meeting your learning objectives. Why settle for ‘pre-formatted, pre-scripted, one-size fits all’ training programs, when our team is able to customize a program that is just right for you?  We know that every team has unique learning needs, situations and that they come from a variety of industries, each having unique customer needs and demands.  Our programs can be scaled to accommodate time restraints, unique learning needs and even industry or company nuances and barriers.

    Don’t settle for a program that gives you almost what you need; our team wants to give you Exactly what you need.

    Virtual Room
    virtual classroom

    Virtual Room

    Delivering traditional onsite training results …virtually!

    We’ve officially changed the rules and redefined what is possible in the world of soft skills learning. Our unique technology, accompanied by honed delivery methodology, have successfully replicated the traditional classroom-style training environment, allowing it to exist online.

    Most online training solutions limit participants’ responses to keystrokes or to single person conversations because -with inferior technology- group discussions become distorted and confusing to follow.  Our Virtual Room has eliminated those barriers and encourages learning through meaningful instructor feedback, skills modelling and engaging group discussion, without visual or audio distortion

    The Virtual Room is for any organization seeking a flexible substitute to traditional onsite training; whether to lower costs, eliminate unnecessary travel or to simply ease the burden of demanding work schedules.

    Lunch & Learn
    lunch and learn

    Lunch & Learn

    A Lunch and Learn session is an onsite or virtual learning program with a facilitator-led session sharing valuable information and skills on an area of identified learning interest.  It’s a great break away from a traditional training program, allowing your team the opportunity to learn while enjoying their lunch. Due to the limited time, the program focuses on specific learning concepts and skills.   It is an interactive session that quickly targets and reveals learning objectives that are predetermined by the training organizer.   Lunch & Learn sessions are also great as a training series, providing progressive learning programs for developing skills in a ‘bite-sized’ format.

    REQUEST INFORMATION
    CALL NOW: +1.888.770.4430
    Matt Dunlop - Program Specialist
    Workshops
    INTERACTIVE

    WORKSHOPS & WEBINARS

    Quality interactive and engaging training professionally presented.
    In today’s workplace, trying to coordinate a single day or location for a group can be a challenge and at times costly. We understand that the needs of our clients are varied so we have made accessing interactive learning as convenient as a click of a button. From single to multi-person registrations this option has provided convenience for many; a live webinar or prescheduled workshop may offer the perfect solution.
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    Contact our team of experts and we will guide you to the perfect training solution for your needs!
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